As I was leaving our local Sainsbury’s supermarket in Alton yesterday I was amused to see this Foster’s Gold advertisement with the words “Australian Chic”. Of course Australian’s would definitely not use the word “Foster’s” and “chic” in the same sentence. As I looked at the poster however I had to admit . . . the embossed bottle of chilled Foster’s Lager sitting next to some freshly cut cucumber sandwiches did actually look very um . . . chic . . . if not totally un-Australian ;-).
Today I found this TV comercial on Youtube which perfectly sums up my sentiments on first seeing this advertising campaign, it’s bloody hilarious! Well done Fosters.